readyreals
readyreals
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REALÂ CONTENT
READY WHEN YOU ARE
THE MOST POWERFUL CONTENT
WASN’T MADE TO LOOK REAL.
IT IS REAL.
FIND IT
CLEAR IT
LICENSE IT
CONTENT & IP, CLEARED FOR COMMERCIAL USE.
SO YOUR BRAND CAN MOVE AT THE SPEED OF CULTURE.
10 years
Licensing, rights & clearanceÂ
1,800+Â
UGC-led campaignsÂ
£7m+Â
Paid to content ownersÂ
WE KNOW
what’s possible
where to look
who owns what
how to clear it
how to get it over the line
Adam & Eve DDB AMV BBDO Dentsu Havas BETC Ogilvy Essence VML BBH Saatchi & Saatchi Publicis 72andSunny Leo FCB CP&B WK Anomaly VCCP Mother Innocean Droga5 Accenture Song Grey MullenLowe DDB Worldwide OMC TBWA 180 Amsterdam Jung Von Matt Rethink thjnk Heimat Serviceplan Lucky Generals Engine Forsman & Bodenfors
Google Uber Santander Vodafone O2 Virgin Media Bolt McDonalds Burger King Cadbury SeatGeek Disney Samsung LEGO VW Amazon P&G Adidas Ikea Kellogg's Fanta Danone Heineken Ariel
FOR BRANDS & AGENCIESÂ
ReadyReals Video Catalogue
A growing catalogue of UGC, cleared for commercial use.
Research & DiscoveryÂ
Looking for something specific? Tell us what you need. We’ll find and clear it.
Rights & Clearance
Copyright. Talent. IP. Usage rights. Contracts. Contact, clearance, delivery.
FORÂ CONTENT OWNERS & CREATORS
ReadyReals AgencyÂ
We represent content owners and creators, securing licensing opportunities and brand partnerships, negotiating on their behalf and managing rights and contracts.
We identify the moments brands want, helping owners and creators unlock their content’s value through global licensing.
Licensing Management
Independant Representation
We provide independent, ad hoc representation for agencies, creators and content owners – negotiating fair terms and managing rights, partnerships, clearances and contracts on a deal-by-deal basis.
Find it. Clear it. License it.
Made it. Make it. License it.Â
Behind every moment is a person. Real people that make securing rights a delicate process. Trust has to be built. The opportunity explained. Rights and terms carefully negotiated and defined.
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With tight deadlines, there’s often just one chance to get it right. Knowing how to approach people, build trust and navigate the negotiation takes experience. Ours gives brands and agencies the best chance of securing the rights they need.
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We establish copyright ownership, clear featured talent and negotiate fees and usage rights. From the first conversation to signed agreements, we manage the full contract lifecycle – protecting our clients from third-party claims and giving them confidence to move forward.
FROM FOUND.
TO CLEARED.
Every day, people capture and share millions of moments on social media that shape culture in real time. Real people. Unscripted moments. Content that makes us stop, feel and connect.
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UGC brings a human perspective to advertising, helping brands build trust and create an emotional connection with their audiences. The right moment can inspire an entire campaign. But finding it is only the beginning.
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Before that moment can become part of a brand’s story, copyright ownership has to be established. Talent cleared. Usage rights agreed. Fees negotiated. Often within a very short timeframe.
FOUND IT. THAT’S ONLY THE BEGINNING.
FOUND IT
NEED IT
Ask ReadyReals
The content everyone’s talking about. The moment you can’t stop thinking about.
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For a decade, the team behind ReadyReals has helped brands put the world’s best UGC to work.
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Found the perfect content? We know how to secure it. Still looking? We know where to find it. The right approach. The right conversations. The experience to make it happen.
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Send us the link, the idea or the brief. We’ll tell you what’s possible, what it will cost and how long it will take.